Land of Oz Park Tours & Events

Autumn at Oz

While the Land of Oz Amusement Park atop Beech Mountain was only open for a decade, it still has quite a following today! A large section of the park remains and reopens a few times each year. Land of Oz opened on June 15, 1970, with actress Debbie Reynolds cutting the ribbon with her daughter Carrie Fisher. It was a big hit and remained open until 1980. The park is based on The Wonderful Wizard of Oz 1900 book and the 1939 movie. It was designed for visitors to experience the story through the eyes of Dorothy as you meet characters along the yellow brick road.

In the mid 1990s, the Autumn of Oz weekend began as a reunion for original park employees. That grew to a weekend with nearly 10,000 people attending. Now, the very festive event is three weekends. The event parking is just 7 miles from Sugar Mountain.

Land of Oz Park

Park Tours 2021
Private Tours: June 18-August 1, Fridays-Sundays (SOLD OUT!)
Journey with Dorothy on a guided tour with Dorothy with a chance for participants to become the Tin Man, Scarecrow, Cowardly Lion, Wicked Witch of the West or one of the other characters. $200 for group of 4, $300 for group of 8

Autumn at Oz: September 10, 11, 12, 17, 18, 19, 24, 25, 26, Friday-Sunday
The park really comes back to life with the return of all the characters during the largest Wizard of Oz festival in the country. You begin tours at Dorothy’s house – complete with a tornado. Then you walk the Yellow Brick Road to Emerald City. Buy tickets ($55/person) well in advance, starting June 30th, 5 PM on the official Land of Oz website.

To get information on upcoming tours and events, go to the official Land of Oz website. Purchase tickets well in advance since most of the events sell-out.

Land of Oz Museum

Land of Oz Shop
Since the park is only open a few times a year, the park owners opened The Land of Oz Shop in April 2021, located just 5.5 miles from the entrance of Sugar Mountain. They wanted to give fans a place to visit throughout the year. Display cases are packed full of interesting collectables and items from the park. Sometimes, the shop is staffed with former characters from the park’s golden days. Take home an Oz hoodie, dolls and even an authentic yellow brick.

The shop is free to visit and plans to be open most weekends (Fri-Sun, 11-4). It’s located along the twisting NC Highway 184 (between Banner Elk and Beech Mountain) at 2669 S Beech Mountain Pkwy, Beech Mountain, NC 28604. From Sugar Mountain, simply turn left at the main entrance onto NC Highway 184. Go 2.7 miles to the stoplight in Banner Elk. Turn left and go about 1/3 of a mile. Turn right to stay on NC Highway 184 and drive 2.5 miles up Beech Mountain.

Land of Oz Tours Events

To get information on upcoming tours and events, go to the official Land of Oz website. Purchase tickets well in advance since most of the events sell-out.

Nearby
See our big list of Things to Do near Sugar Mountain and our Guides for all 4 Seasons.